Medical Device, Drug & Disease Registries > Brand Marketing
Ascon Health Brand Management contributes to our biopharmaceutical customers' success by providing executable and realistic solutions at every phase of a productís lifecycle.
Our goal is to ensure maximum market share while minimizing the effects of product maturity, generic erosion and other factors contributing to a decline in market share.
Our team can help answer critical brand management questions such as:
● How quickly is the market growing?
● What are the critical success factors for our new product?
● What is our product launch strategy?
● What resources do we need to have a successful launch?
● How should we fine-tune our promotional campaign?
● What additional clinical data is needed to better our market position?
● How can we measure the effectiveness of our tactical sales plan?
● What changes should we make in our pricing and/or contracting strategies?
● What is our best generic strategy?